Private security is a business that
isn’t limited to just providing armed security personnel it also includes selling security devices for homes and offices. The private security business also installs complete home security automation, conducts private investigations, screens prospective employees, and provides security consultation to corporations. If you own a private security company, you’re competing in an industry that's becoming increasingly specialized, and one of the challenges of marketing is communicating what makes your company different and worthy of new clients. The best marketing strategies for security companies will be targeted and specific to ensure that the message is clear and delivered to the appropriate audience. These days, it’s not enough to have a standard website you need a responsive
website, which means a site that retains size, clarity, font, and color scheme when viewed on mobile devices. More than 50 percent of your target customer base uses a mobile device to engage with businesses online, so your website has to translate well for people on the go.